Digital Campaigning Basics

Self-paced Course

Created by experts with years of experience working for Greenpeace and MobLab, Hive Mind's Digital Campaigning Basics course covers core elements of a ‘people-powered’ campaign – a tool for mobilizing mass audiences to support activists causes. Based on real-life examples, you’ll also cover practical tools needed to create your own campaigns.
Who this course is for: anyone and everyone who is interested in learning the basics of digital campaigning. Whether you're an activist wanting to start your adventure with online campaigns, a trainer who is interested in exploring the topic or you just find it interesting this course is for you!
Key take-aways: Today, nearly everyone has tools for creating change in the world in the palm of their hands. In this course:
  • You’ll learn how to recognize tools for making change in the world around you and how to use them effectively
  • You’ll look at different types of digital tactics and learn how you can base your online campaigning around a solid theory of change
  • You’ll find out how to organise and mobilise your audiences
  • You’ll learn more about how to work effectively with allies and audiences
  • You’ll draw inspiration from real-life examples of successful campaigns organized over the past few years.
Time Needed to Complete the Course: 1 h 15 min for the course and ca. 1 h for voluntary individual assignments 
Join the course and start creating memorable and effective digital campaigns!

Training led by MobLab Collective


MobLab Collective equips social change-makers, communities, and organisations with innovative, collaborative, and participatory approaches to drive systems transformation through people-centred and powered campaigns achieving a just, equitable and sustainable world.

Training led by Tracy Frauzel


Tracy has been leading and advising on people powered campaigns for more than a decade. She is a co-founder of the Mobilisation Lab and the Mizizi Project. Her focus is supporting social change organisations to achieve greater impact through the use of systems thinking and participatory campaign design and has worked with CSOs globally including Amnesty International, The Climate Coalition, Greenpeace, The Swedish Insitute, World Animal Protection and Unicef. Tracy led the development of MobLab’s Campaign Accelerator process that is being taught and used by organisations around the world. She is an experienced process and workshop designer and facilitator, having led workshops and trainings all over the world. She holds a masters degree in design thinking.

Training led by Amara Possian


Amara is a campaigner, educator, and facilitator with 10+ years of experience helping groups run winning campaigns and build thriving organisations. She has led some of Canada’s most impactful people-powered campaigns, using digital tools to engage and mobilise hundreds of thousands of people to win on issues and change governments. An experienced meeting designer and facilitator, Amara has trained and coached thousands of campaigners and activists around the world. She currently manages campaigns at and teaches Digital Campaigning at Seneca College in Toronto. She loves good stories and good food, especially when shared over a recipe from her Nana’s handwritten Armenian cookbook.

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